Exhibitor ROI Center
Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost-justification and ROI. And, if you’re like most, you probably haven’t received a single hour of formal exhibiting education and you don’t have a lot of time to seek it out.
The Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company’s exhibiting performance and ROI. Here are three easy ways to find the solutions you are looking for:
1. Live & Replayable Exhibitor Webinars
- First-time Southwest Foodservice Expo Exhibitor Web-Briefing: How to have a positive and productive exhibiting experience
Recorded April 2012
View Part 1
View Part 2
View Part 3
View Part 4
- Secrets of the Aisles: How to prepare and send a “world-class” booth staff at the Southwest Foodservice Expo
Date: Thursday, May 10, 2012 - 11 to 11:45 am CST
Register Here
- State-of-the-Art Exhibit Marketing: How to Attract Enough of the Right Buyers to Your Southwest Foodservice Expo Exhibit
Recorded March 2011
View replay here: Part 1
2. Exhibiting Article Series
Quick-read, informative and loaded with useful information and practical knowledge. Our articles address the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.
The Most Overlooked Key to Exhibiting SuccessNew! Exhibiting Dollars & SensePlanning to Win: Exhibiting by ObjectivesNew! Exhibiting is a Contact Sport: Interactive DemonstrationsHigh-Impact Pre-show MarketingStaffing for SuccessNew! How to Conduct an Effective Pre-show Staff Prep Meeting Closed-Loop Lead ManagementMeasurement Made EasyNew! Exhibiting Cost Control & ROI Calculator Downloadable Tool NOTE: You will need Microsoft Excel to utilize the calculator tool
3. "Ask Your Tradeshow Expert Q&A
TRA has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic you like from goal setting, marketing, creating an effective exhibit, using giveaways, staffing, working, selling, lead management, measurement and more. Mr. Davis will respond personally within 48 hours.
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